CSR

csr
CSR is a pioneering designer and developer of silicon and software for the consumer electronics market. They help to transform the lives of motorists, music lovers, mobile phone users and other gadget-loving consumers.

CSR are doubtless a very forward thinking company. Their understanding and application of bluetooth smart technology and their blue tooth chipsets can be applied to a whole range of uses, from the internet of things to making these things smaller, thinner and sleeker. CSR were referred to us through a PR company we work for occasionally, we were asked to produce a film that would show case their ultra thin keyboard for an upcoming press release. Since released the video has been viewed over 100,000 times on CSR’s youtube channel and has also been ripped a downloaded by other users on youtube meaning the total hit count is well over 200,000. After this we were then asked to produce a film about their bluetooth wearable chipset which gave us the chance to take a deeper dive into how other companies interact with this exclusively B2B company. Most recently they asked us back to make a slightly more cutting edge, and more thought provoking film about their CSR smart mesh technology. All the videos can be seen at the bottom of the page from left to right in order of production date.

What we like most about CSR is not only there full throttled approach to video as being the best way to speak to external stakeholders but also their deep routed knowledge of the distribution of these videos for maximum impact.

  • Screen Shot 2014-04-15 at 14.08.57

    CSR: World's Thinnest Keyboard

  • Screen Shot 2014-04-15 at 14.12.33

    CSR: Wearable Jewellery Prototype

  • Screen Shot 2014-04-15 at 14.14.33

    CSR: Smart Mesh Technology

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