Insights: Articles

Why and How we use Storyboards.

Storyboards haven’t been an essential part of corporate video for years now, the main reason being that as we become more familiar with online video we have more accurate expectation of what we’ll receive when we hire a video company. We have key messaging that we get in through talking heads and we expect several […]

Sausage Factory Videos

So you’re watching back a series of promotional videos from your events and you notice there seems to be a formula. You don’t need to be a videographer to know that working to templates is easier than redesigning from scratch every time. So how do you avoid the sausage factory promo? Very often editors work […]

Thought TV’s first birthday

Thought TV turned a well earned 1 on the 14th February 2013. So what have we achieved in our first year of business? And what are we hoping to achieve in the next 12 months? The year started very well with an immediate relationship with Marketforce which allowed us to produce some high quality conference […]

The Auteur Videographer

In these times of Austerity the Auteur is making a comeback, but how and why? Thought TV’s ethos, as a start up, is the more foot loose we are, the fewer people involved in delivering your ideas, the cheaper we can be and therefor the more competitive. This now has a very practical benefit in […]

Video Focus

Why and How we use Storyboards.

Storyboards haven’t been an essential part of corporate video for years now, the main reason being that as we become more familiar with online video we have more accurate expectation of what we’ll receive when we hire a video company. We have key messaging that we get in through talking heads and we expect several […]

Sausage Factory Videos

So you’re watching back a series of promotional videos from your events and you notice there seems to be a formula. You don’t need to be a videographer to know that working to templates is easier than redesigning from scratch every time. So how do you avoid the sausage factory promo? Very often editors work […]

China Focus

China online statistics

The figures of online users and potential market access in China is fascinating.  The figures below put into context the potential online audience the country has.  But in mainland China the ‘Great Firewall’ that the government has installed means distributing and controlling content is very difficult. Over 450m online users Approx. 36% of population online […]

Online video platforms in China

Recently Youko.com China’s number 1 video platform and Internet TV channel announced the purchase of Tudou.com the country’s 2nd largest video site. Both sites provide licensed content, UGC videos and in-house produced videos. As Youtube is not officially accessible within the Great Firewall of China the sites attract the majority of the 316m online video […]